A multi-faceted role working with UKi Media & Events, a global leader in B2B publishing and international event organisation, supporting its marketing transformation across a diverse portfolio of world-class events and digital platforms.
Coaching & team development
Providing strategic coaching to UKi’s marketing team, helping brand managers to refine their approach, build confidence, and align their efforts with long-term business goals. This included mentoring on campaign planning, audience engagement, and performance analysis.
Marketing strategy for global events
Working closely with UKi’s leadership and event teams, developing tailored marketing strategies for several of their flagship international events. These strategies focus on audience growth, brand positioning, and multi-channel engagement.
Website content & build
Contributing to the content creation and build of 18+ websites across the UKi group. These sites have been developed using the proprietary asp SHOWOFF™ platform, with a focus on brand tone of voice, clarity, SEO, and conversion. Each site has been tailored to its respective event ensuring consistency and impact.
Multi-platform marketing delivery
Supported the delivery of content across multiple platforms, including:
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- Email marketing via HubSpot, with segmented messaging.
- Website content optimised for engagement and search visibility.
- Social media campaigns (both organic content and PPC campaign content).
- Print media in line with specific campaign objectives.
Events supported
Electric & Hybrid Marine Expo (& conference) – Europe and North America
Autonomous Ship Expo (& conference)
Meteorological Technology World Expo
Automotive Interiors Expo – Europe and North America
ADAS & Autonomous Vehicle Technology Expo
Automotive Testing Expo Europe