Chapter IV Consulting

Welcome to Chapter IV and a practical approach to ironing out common business niggles. Whether you are contemplating your next marketing content strategy, or require a full marketing audit, we have an approach flexible enough to fit in just where the help is needed.

At Chapter IV, we pride ourselves on how integrated we become into our clients’ teams and how seamlessly we enter and exit the process. We often find that just a little guidance goes a long way and external consultancy need not be intrusive, expensive or overwhelming. We aim to make it feel as natural a step as possible. No lengthy terms of reference, lots of mutual trust and common sense.

So if you feel a chat about your next move could benefit from some objective yet informed input, we are ready for your call.

Blog post 1_direction and planning — When planning goes round in circles

What informs your decisions when formulating directional plans? Be they full business plans or marketing strategies, we all draw from numerous sources and issues to attempt to nail the detail of a route forward.

However, how many of us make the time to audit the here and now and layer over the future vision as a starting point? It might sound obvious, but the shape of the future business may require new skill-sets, a revised hierarchy, greater leadership training as well as shifts in financial and investment weighting. It may look like a different business.

Use your audit observations as your starting point. Draw on good advice and pull in expertise from the outset and adopt a strategy of evolution to a manageable time scale. Make every objective meaningful, objectives that deliver tangible results. Measure progress and provide meaningful feedback. Demonstrate good leadership practice and bring the team along with you – get buy in and nurture collaboration.

Fundamentally, enjoy developing your business and see the results begin to move towards the next stage. The pace of business can be a great motivator and with the right approach to planning, you and your teams can remain ahead of the race. No burn out required.